Thursday, 4 March 2010 A Subtle, Elegant Way To Promote Luxurious Living – 4/3/10

Now is the time to visit, the new LVMH backed online site.

We’ve been following it since last week and think it’s an interesting site full of whimsy, passion, archival footage and exciting and at times deep messages.

Another great thing is they have built up a lot of past content, which is very clever, before their launch.

The New York Times was also impressed. They raved, “Instead of urgent offers to buy, each video clip, artistic image and cultural commentary creates a mood and suggests that you have entered an exclusive world where you can absorb and be informed. The pleasure is measured by the time you choose to spend in this enfolding world of art laced with the fashionable.”

It appears that LVMH has backed another winner…

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,