Tuesday, 2 March 2010

Bespoke and Pure Luxury from a Belgian Handbag Brand to an Omani Royal Fragrance....

Last week, we drew your attention to Delvaux, a Belgian brand with a 180-year-old history, today another bespoke luxury brand, House of Amouage, has our undivided attention…

Amouage is one of the world’s most regal, luxury perfume brands, and it’s on “an expansion streak”, according to a report on CNN.

In the not-too-distant future, Amouage hopes to infiltrate the European and US markets. Two new stores are planned for 2010, one in Dubai and one in London.

Amouage was founded 25 years ago when the Omani royal family commissioned a leading French perfumer to create one of the finest fragrances money could buy. There was seemingly no cap on budget and “the whole thing was done with just greatness in mind.”

And, the most remarkable news is that the commitment to quality at Amouage has not dimmed due to the G.F.C. The brand’s CEO, David Crickmore, told CNN that “We search for the finest possible ingredients, the rarest ingredients. We just want the best, without worrying about the cost."

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au