Friday, 5 March 2010
We’re expecting big things from Chanel’s new TV commercial, directed by award-winning director Martin Scorsese.
The campaign, which will begin running globally in September, was filmed in New York and features French actor Gaspard Ulliel, who is the face of the new fragrance.
When talking to WWD about the collaboration, Andrea D’Avack, President of Chanel Fragrance and Beauté, said “Chanel works with movie directors because they bring depth, emotion and what we call in French ‘a supplement of soul,’ or an added dimension. In the case of Martin Scorsese, we knew we would definitely have a man’s world full of complexity that is also adrenaline-driven, and of course, amazing images.”
Let’s hope this commercial is better received than Karl Lagerfeld’s short film, Vol de Jour (click here for our thoughts and to view the film).
Still on Chanel, we’ve heard a new Coco Chanel book is in the pipeline. We don’t know much about this book deal, apart from its working title: ‘Antigone In Vogue’.
However, we wonder how many more books/films can there be about Coco Chanel, yes, she is an iconic woman, but what we want to know is what the 'difference' is with this book. What's the innovation? I suppose we’ll have to wait and see…
Who's behind the MO DOWN
Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au