Saturday, 11 October 2008

BALENCIAGA to revisit its fragrant past... 11/10/08

A new fragrance licensing deal for the historic BALENCIAGA brand with Coty Inc was announced 10 October 2008.


Cristobel Balenciaga founded his company in 1918, the first fragrance was launched in 1946, it was named "le dix". The fact the announcement was made sur le dix le dix I guess makes sense, non? The brand is forging ahead globally across the fashion and accessories business under the visionary and very capable designer, Nicolas Ghesquiere. The women's and men's ready-to-wear, shoe and accessory business has been expanding with strength globally, it therefore makes sense/scents (excuse the pun..) to push into the lucrative fragrance business as the Brand's currency continues to rise. Partnering with Coty Inc, also makes sense, it too is an historic Company founded in 1904.
Posted by MO at 4:15 pm
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au