A new fragrance licensing deal for the historic BALENCIAGA brand with Coty Inc was announced 10 October 2008.
Cristobel Balenciaga founded his company in 1918, the first fragrance was launched in 1946, it was named "le dix". The fact the announcement was made sur le dix le dix I guess makes sense, non? The brand is forging ahead globally across the fashion and accessories business under the visionary and very capable designer, Nicolas Ghesquiere. The women's and men's ready-to-wear, shoe and accessory business has been expanding with strength globally, it therefore makes sense/scents (excuse the pun..) to push into the lucrative fragrance business as the Brand's currency continues to rise. Partnering with Coty Inc, also makes sense, it too is an historic Company founded in 1904.