Monday, 18 January 2010
It doesn’t seem like a match made in heaven, but Tamara Mellon has spoken and Jimmy Choo will be collaborating with Ugg Australia to produce five limited-edition sheepskin boots.
Mellon, Choo’s Founder and President, told WWD, “Ugg Australia is the only other footwear I have in my wardrobe,” which is a fantastic endorsement for this made-in-Oz brand.
Available later in the year, possibly October, these Jimmy Choo uggs will cost between US $595 to $795 (around AU $645 to $861).
So far the fashion world has been astounded by this partnership, with the Guardian asking, “When is a fashion marriage destined for divorce?” and also comparing it to Lindsay Lohan’s disastrous collaboration with Ungaro (click here for our article on that fiasco).
We are not sure about the success of this partnership either. However, we suspect it won’t create the sale stampede of Choo’s recent budget collaboration with H&M (read more about this in our November 17 article).
Image credit: The Guardian.
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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au