Friday, 22 January 2010

Early Morning Shopping at Ferragamo, Melbourne

A couple of early morning window shoppers keen for Salvatore Ferragamo's new season's stock hammered their way into the store to bundle up armloads of stock, mainly handbags and wallets, in an early morning break and enter.

According to a report in Melbourne's Herald Sun this morning, this is the second time Ferragamo has been targeted in less than a month.

Very often there is a pattern with these smash and grabs the general modus operandi is to smash windows or glass panelled entry doors. The learned thieves seem to know how long it takes to replace security glass or have security film applied from regular glass, and often strike again knowing regular glass has been installed as a temporary measure. There is also a tendency to move up or down the same street... so this is a call to other brands in Collins Street, check your gaps and be vigilant with your security. Even though with some brands January is markdown time, this is definitely not a good way to reduce inventory...

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,