Monday, 11 January 2010

The Secret Of Bottega Veneta’s Success – 11/1/10

On August 3, we reported that sales of Italian luxury brand Bottega Veneta rose 2.7 percent in the first half of last year. Now, after reading an article in the Financial Times, we think we know their secret… staying true to their staff, heritage and craftsmanship.

Marco Bizzarri, CEO of Bottega Veneta, which is part of the Gucci Group, told the Financial Times while the company reduced the number of bags produced, they “didn't fire a single person in the entire company - so we kept the knowledge that is the most important key in our business."

Still on the subject of craftsmanship, Bizzarri said, "Bottega means atelier and Veneta is the region where it is made … so Bottega Veneta made in China doesn't make a lot of sense. If you want to have this kind of craftsmanship, you can't go abroad."

Bizzarri was also proud of the quality and timeless nature of the brand’s pieces, saying, “The customer has so many offers outside, and they come here for a reason; the reason is craftsmanship and quality - and this is what we should offer, even more than in the past." We wholeheartedly agree.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,