The Secret Of Bottega Veneta’s Success – 11/1/10

On August 3, we reported that sales of Italian luxury brand Bottega Veneta rose 2.7 percent in the first half of last year. Now, after reading an article in the Financial Times, we think we know their secret… staying true to their staff, heritage and craftsmanship.

Marco Bizzarri, CEO of Bottega Veneta, which is part of the Gucci Group, told the Financial Times while the company reduced the number of bags produced, they “didn't fire a single person in the entire company - so we kept the knowledge that is the most important key in our business."

Still on the subject of craftsmanship, Bizzarri said, "Bottega means atelier and Veneta is the region where it is made … so Bottega Veneta made in China doesn't make a lot of sense. If you want to have this kind of craftsmanship, you can't go abroad."

Bizzarri was also proud of the quality and timeless nature of the brand’s pieces, saying, “The customer has so many offers outside, and they come here for a reason; the reason is craftsmanship and quality - and this is what we should offer, even more than in the past." We wholeheartedly agree.