Thursday, 14 January 2010

Tony Blair To Work For Louis Vuitton/LVMH? – 14/1/10

The internet is buzzing with the possibility that former UK Prime Minister Tony Blair may be negotiating a deal to work for Louis Vuitton or the wider LVMH.

The Huffington Post said that Blair was headed to Louis Vuitton, while Reuters UK suggested he would be an adviser to LVMH. Reuters also suggested Blair was a friend of LVMH boss Bernard Arnault.

To us, if there is truth to the rumour, it is not really surprising that Monsieur Arnault would target an internationally recognised, relatively diplomatic former leader like Blair. Let's face it, they lured Mikhail Gorbachev into one of their advertising campaigns a couple of years ago. Click here for a reminder of that campaign.

Louis Vuitton, as we often say, are a pioneering brand and therefore they are prepared to take risks and go where other brands are yet to think of going, or fear to tread. Certainly it would be both an impressive and slightly controversial appointment. Since LVMH is 'the biggest' luxury goods conglomerate globally, a former Prime Minister from a significant first world country/kingdom with business acumen and an international reputation is clever. As long as it is not the Blair Witch project!

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,