Monday, 25 January 2010

Hermes To Launch New Subsidiary In China – 25/1/10

With study findings like the above, it comes as no surprise that Hermes is keen to cash in on the luxury boom in China. Later this year, they plan to open a Chinese subsidiary, Shang Xia, which will sell furniture, clothes and household accessories.

According to Singapore’s Straits Times, Shang Xia will open its first store in Shanghai in the Spring, then a second store in Paris in the Autumn.

We can’t wait to see if this bold new strategy works for Hermes. Just last week, in our January 18 article, we reported that they are on a winning streak in Las Vegas, so it will be interesting to see if their luck continues…

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,