Wednesday, 10 November 2010

Tamara Mellon Part of New British Trade Envoy 10/11/10

Tamara Mellon has been appointed as a global trade envoy for Britain by David Cameron. The founder of Jimmy Choo will join handbag designer Anya Hindmarch to promote the country's booming fashion industry overseas. Interestingly, Mellon is not the first Choo representative to take on ambassadorial duties. In August last year, founder Mr. Jimmy Choo himself, was enlisted to help promote Malaysia- see the MO Down's coverage here. This is an honour not afforded to many, and we are excited to see Jimmy Choo chosen to espouse all things British.

While Mellon is the epitome of femininity and style, she is also something of an economic powerhouse- she is the 64th wealthiest woman in Britain, and arguably, the best dressed. She was awarded an OBE in June this year. She’s responsible for building the Jimmy Choo empire to what it is today, and has demonstrated entrepreneurial flair, inventing the £5 million ‘I’m not a plastic bag’ shopping bag craze. Mellon embodies all that Britain strives to be- an unrivalled balance of refined elegance and business prowess. Cameron is proud to put her, as their best foot, in Britain’s best shoes, forward.

Tamara Mellon will represent Britain as part of an official trade delegation, to speak and meet foreign ministers whilst overseas. What a wonderful acknowledgment of the fashion industry’s significance to society, we are thrilled to see two worlds collide in this way.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,