Tamara Mellon has been appointed as a global trade envoy for Britain by David Cameron. The founder of Jimmy Choo will join handbag designer Anya Hindmarch to promote the country's booming fashion industry overseas. Interestingly, Mellon is not the first Choo representative to take on ambassadorial duties. In August last year, founder Mr. Jimmy Choo himself, was enlisted to help promote Malaysia- see the MO Down's coverage here. This is an honour not afforded to many, and we are excited to see Jimmy Choo chosen to espouse all things British.
While Mellon is the epitome of femininity and style, she is also something of an economic powerhouse- she is the 64th wealthiest woman in Britain, and arguably, the best dressed. She was awarded an OBE in June this year. She’s responsible for building the Jimmy Choo empire to what it is today, and has demonstrated entrepreneurial flair, inventing the £5 million ‘I’m not a plastic bag’ shopping bag craze. Mellon embodies all that Britain strives to be- an unrivalled balance of refined elegance and business prowess. Cameron is proud to put her, as their best foot, in Britain’s best shoes, forward.
Tamara Mellon will represent Britain as part of an official trade delegation, to speak and meet foreign ministers whilst overseas. What a wonderful acknowledgment of the fashion industry’s significance to society, we are thrilled to see two worlds collide in this way.
Image credit: richardnicholson.com
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