Friday, 19 November 2010

Bulgari’s Gem-Infused Source Defence Line Coming Soon to Stores! 19/11/10

Not quite available in Australia, but Bulgari has announced its decision to make its gem-infused facial products available in stores in the US- so it’s only a matter of time. Bulgari is known for its bold iconic jewellery, but also has an extensive skincare repertoire. Its new Source Defence line contains a blend of fine and precious stones to shield skin from environmental stressors, including antioxidants and hydrators to replenish complexions. This means, there are precious gems ground up within the products. If this isn’t luxury, we don’t know what is.

Previously, these products have only been available at Bulgari resorts in Bali and Milan, but are now available in department stores, Neiman Marcus and Bergdorf Goodman. Is this an initiative to boost sales? Bulgari has experienced some instability as of late... Treatments are designed to focus heavily on hands and décolleté, stemming from Bulagri’s rich tradition in adorning these parts of the body in jewels. These are the parts women draw attention to when wearing jewellery, and now the adornment can, quite literally, become a second skin. If this is the stuff Julianne Moore uses, then get us to the States asap!

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,