Friday, 22 October 2010

Julianne Moore As The Latest Face of Bulgari 22/10/10

One thing that really fascinates us here at the MO Down, is the way luxury brands use celebrities in their campaigns. Powerhouses like Chanel and Louis Vuitton, resting on carefully constructed reputations for excellence and innovation, time and time again turn to celebrities for a certain something they can’t manufacture. There are too many great celebrity campaigns to count. Nicole Kidman’s Chanel no. 5 ad with Baz Luhrmann, Sean Connery for Louis Vuitton. These campaigns capture everything that makes that person so amazing, and tie it so naturally and so seamlessly to their brand that it’s hard to distinguish whether it’s advertising or art.

The latest campaign to catch our attention is Julianne Moore’s for Bulgari. Approaching 50 and looking not a day over 35, it is wonderful to see her as the brand’s spokeswoman. Swimsuit-clad, she looks fresh from the fountain of youth as she effortlessly epitomises ‘fabulous at fifty.’ As the face and body of the ‘racy’ campaign, she poses nude– a bold move at her age, though one that has already earned her kudos. In her latest film “Chloe” Moore kisses a woman. Glamorous and intriguing as Moore is, it is interesting to us that this sort of potentially controversial activity makes someone so desirable to a brand like Bulgari. Essentially, that’s exactly it. She is glamorous and intriguing and gets away with boldness, and allows Bulgari to be the same without taking any risks. Genius.

All natural and all amazing, Bulgari have broken off a piece for themselves. Definitely worth taking a peek at the campaign.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,