Tuesday, 12 October 2010

Mulberry Reports Roaring Trade 12/10/10

Mulberry has shown phenomenal growth recently, with sales increases as high as 80 per cent since summer! Due to open their first Australian freestanding store in the Westfield City development in Sydney later this month, Mulberry entered Australia in a wholesale business capacity over a decade ago. It was short lived at the time, disappointingly for loyal followers, however Mulberry’s mix of product and ability to spot a forward trend or two over the past number of years have put the brand firmly on the international map, Asia incredibly so. Godfrey Davis, the chief executive of Mulberry has reported that sales in Asia have outstripped the UK. Always great to see such a solid brand fight its way to the top, especially in light of tough economic conditions. Yet another sign that things are looking up for the luxury industry. It’s time for a reintroduction, Mulberry is back!

Image credit: pursepage.com

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au