Monday, 4 October 2010

Burberry Can Do No Wrong It Seems - 4/10/10

First of all there is the news that Burberry shares have increased 22 percent this month, why so you ask? Well it certainly doesn't hurt the share price when the Prorsum show, held on 21st September as part London Fashion Week, was quite fabulous and was received well (mostly) by the influential press. Add to that those persistent rumours that a private equity firm in the US is circling with some interest, target for landing, a checkered trench perhaps?

Secondly, the success of the quintessentially Brit Brand under its incumbent CEO, Angela Ahrendts who has pushed the brand strongly to its current success story, is so profound and clearly impressive that the
British Prime Minister himself, Mr David Cameron has appointed her (along with a few other top executives from companies including Google and Sony) to a new economic advisory panel that will meet with the PM four times a year, all for the love of God, Queen and Country, and ultimately to provide input as to how to get Britain back on track.

We believe it's wonderful to finally see fashion being taken seriously at this pointy end of business, it seems to have been a long time coming for any senior executive from the fashion industry to be up so close and personal with the decision maker of a country. We know the reverse happened, we wrote earlier in The MO Down the LVMH Group invited the former Prime Minister, Mr Tony Blair to be an advisor/consultant for the group. Btw, we're not quite sure how that is going, or if it in fact did eventuate...

Burberry, a significant player on the global fashion stage, is certainly carrying more weight that fabric these days.

Image credit: Burberry CEO, Angela Ahrendts, image:

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,