Thursday, 21 October 2010

Coco Chanel... Very Much Alive 21/10/10

Justine Picardie’s new biography of Lady Chanel has just been released, and we are joining the rush to get our hands on a copy. While she was indisputably a remarkable woman, we are fascinated by the frenzy that seems to occur every time her name is mentioned. With what seems to be a constant and steady flow of books, films, mini-series, magazine articles, Coco’s legacy is a timeless one. She is in many ways, larger than life– certainly transcending the bounds her own lifespan. It is extraordinary that in three years, with three different films, a new book is still able to generate such enthusiasm.

This all works out very well for the House of Chanel, and the identity of the modern brand. The publicity something like this generates is not only enormous, it is the kind of exposure money can’t buy. Sure, Coco wasn’t perfect and it is certain that such intense scrutiny will reveal some skeletons. It is rumoured that the grandsons of the man who financed the original launch of Chanel No. 5 hold some dark secrets. We are all human after all. If you truly believe there’s no such thing as bad publicity, all this does is add fuel to the ever-growing fire of interest in her story.

Charles-Roux’s biography of Coco Chanel shines as the most accurate to date, at least according to the House of Chanel. We can’t wait to see how Picardie’s stands up, and indulge in another insight into the life of one of the most remarkable women to have ever graced the fashion world. Visit the Wall Street Journal for more info.

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1 comment:

Meagan said...

J'adore Coco Chanel.

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