Monday, 29 November 2010

Prada Thriving as Sales Soar... 29/11/10

Prada joins the ranks of the thriving Burberry and Tiffany & Co. this week. Sales have tripled in the past nine months following increased sales, and (unsurprisingly), huge growth in Asia. Prada has been expected to make an IPO for a while now. Every time the brand reports strong figures, speculation suggests an IPO is just around the corner. In September, we predicted a Hong Kong offering, but still no official decision just yet...

Prada spokespeople say they are considering a listing in 2011. Now seems as good a time as ever, and it is great to see this beloved name forging strongly ahead. Retail expansion seems to be a common strategy shared by brands that are doing well at the moment. Despite alleged discrimination against workers in Japan, Prada is growing, and stores are opening left right and centre. Australia will gain three new stores in next year’s first quarter (Prada and the first Miu Miu in Sydney Westfield City and a Prada first in Perth). Given Miuccia Prada’s tradition of clever and innovative collections, the brand is on a remarkable trajectory.


Follow MO Luxury's Facebook page for more luxury news...

No comments:

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,