Thursday, 4 November 2010

Dior to Open Flagship Sydney Store? 04/11/10

We adore Dior, doesn’t everyone? With such a rich history and such artisanal qualities, the appetite for Dior is reaching pandemic proportions. Perfect timing for the opening of a flagship store in Sydney, wouldn’t you say? The store is rumoured to be opening within the next 18 months, and we’re actually quite surprised it hasn’t happened sooner. Especially since they have been talking about it for ten years. Dior really is one of the pure and original luxury brands, sitting comfortably alongside Chanel, Hermes, Louis Vuitton, Valentino and Yves Saint Laurent, to name a few.

Dior accessories are currently available in Sydney and Melbourne David Jones stores, as well as several DFS locations. However, the appetite certainly exists for the full range, whether that be ready-to-wear, handbags, shoes, costume or fine jewellery. Australian consumers are certainly ready, and we predict a mad rush when doors open. Exciting times!

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,