Burberry has announced its unaudited results for the six months ended 30 September 2010 and things are looking good. Showing strong operating and financial performance, revenue is up 21 per cent, with profit before tax up nearly 50 per cent and comparable sales growth of 9 per cent. Nice. 20 new mainline stores opened, unsurprisingly focused in Asia Pacific, and the Americas. Emerging market sales were up 46 per cent, and we are assuming China is largely to thank for this. Representatives from Burberry have attributed the success to ‘continued focus on the brand, ongoing investment in digital, IT and retail infrastructure (especially in China).’ Good to see they have things in check.
In other good news for Burberry, CEO Angela Ahrendts has collected two Walpole awards– in the British luxury brand and online category. Check mate! It seems Burberry can do no wrong at the moment. Their clearly defined and executed strategies are wooing the world on a business to consumer and business to industry basis. Adding to the excitement is the imminent mega store Burberry flagship opening in the 1st half of 2011 in Sydney’s CBD. So much more Burberry to check out– no pun intended.
Image credit:onesourcetalent.com
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