Friday, 17 September 2010

Thailand Agrees- Fakes Are For Frauds! 17/9/10

Thailand has made a dramatic stand against counterfeit goods, burning over 80 tonnes of fakes. We’ve made it quite clear where we stand on this issue– ‘fakes are for frauds’ has become something of a slogan here at MO Luxury. We are pleased by Thailand’s recent demonstration of their commitment to observing intellectual property rights. In destroying fake goods, the Thai government has made a public stand against further production, and delivered a significant blow to the entire ‘fakes’ industry. Counterfeiting is finally being taken seriously.

Research has shown that people will pay twice as much for an item when they think they use it to send cues about their wealth and taste. When consumers can’t afford the original, the fakes do the job just fine. To us, this distorts, and somewhat undermines, everything that luxury brands stand for. Because it implies that the goods some people pay thousands for, aren’t worth the price tags they carry- and they are. We know that when we buy luxury, we are paying for the very best. A handbag from Louis Vuitton is so much more than a nice print, and if you can’t see that, then you probably shouldn’t be buying one in the first place. The price tag signifies the finest and purest of materials, innovation, and thousands of years of heritage. Don’t even get us started on comparing manufacturing processes and labour standards. Contemplating a harmless bargain? Think again.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,