Friday 10 September 2010

Burberry Has Its Finger On The Pulse.... And One On The iPad 10/9/10


Burberry is embracing online shopping, expanding an iPad-based online shopping program in order to encourage store visits. By setting up iPad’s at 25 outlets worldwide, shoppers will be able to browse and order from the spring-summer 2011 collection with the swish of an index finger. It has been revealed that the service will be available for use during the live broadcast of Burberry’s show during London Fashion Week on September 21. Items purchased during the show will be delivered in seven weeks- three months before the items appear in stores. We think this is a genius strategy, built around the rush of excitement for new products, while simultaneously integrating new media and… Apple products (they had us at hello)… Impulse buyers beware!

Image credit: fashion.telegraph.co.uk

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Posted by MO at 6:00 am
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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au