Wednesday, 15 September 2010

eBay Defeats Tiffany & Co- Fakes Not Its Fault 15/9/10


It seems that eBay is under scrutiny lately, accused of being a vendor of fake goods. Last week, the MO Down reported on a suit initiated by luxury giant LVMH. On Monday, eBay won dismissal of a lawsuit by Tiffany & Co, that accused the website of deceiving customers and selling counterfeit jewellery. Ultimately, its an issue of trademark infringement, and Tiffany think eBay have been involved in false advertising. Interesting, given that eBay simply host other people’s transactions and are not involved directly with trademark violations. While this does not make counterfeiting their fault, some would say eBay facilitates the sale of fake goods, and that this therefore implicates them in harbouring those actually responsible. Nonetheless, the ruling has been hailed an indisputable validation of eBay’s business practices, and the world’s largest online auctioneer can rest easy.

Image credit: nydailynews.com

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Posted by MO at 6:00 am
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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au