Friday, 10 September 2010

Luxury Brands Go Eco 10/9/10

It seems that calls for luxury brands to show corporate social responsibility are being answered! In the lead up to London Fashion Week, the Environmental Justice Foundation is releasing a series of organic, fair-trade T-shirts alongside big names like Christian Lacriox, Alice Temperley, Luella and Katharine Hamnett. It’s a golden age for eco-fashion in London, with the Environmental Justice Foundation setting up a pop-up shop to sell the ethically made T-shirts, designed to draw attention to the plight of child labourers in Uzbekistan. Aside from looking great, these T-shirts are also making the labels they represent look great! Much of the child labour in Uzbekistan involves cotton farming, and we don’t need to explain the importance of cotton to the fashion industry. Most people probably don’t consider where all these fine materials actually come from, so it’s nice to see labels with some cachet shining some light on important global issues.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,