Monday, 10 August 2009

Polo Ralph Lauren Is Set For A Shake-Up – 10/8/09

According to WWD Fashion, Ralph Lauren is planning further expansion of its own retail stores by purchasing existing distributors/wholesalers of the brand and reviewing existing license agreements.

We concur that this is a positive shift for Polo Ralph Lauren, particularly with our observations of the brand in the Australian/New Zealand market, where it is currently under license agreement with the Oroton Group. We’ve noticed there is a definite difference across several levels, including inventory offer, price points and overall image.

In addition, shares of Polo Ralph Lauren jumped 7 percent last Wednesday, after the company posted low first-quarter results that still managed to easily beat Wall Street’s estimates. Clearly the market likes not only the brand, but its future expansion plans …

A Forbes article, Polo Ralph Lauren 2Q Results Better Than Expected, has the latest facts and figures on this development.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,