Wednesday, 19 August 2009

Eye Spy Luxottica In 65 Myer Stores – 19/8/09

A loyal collaborative effort caught our eye yesterday. Luxottica, the leading global designer, manufacturer and distributor of luxury, fashion and sports eyewear products, has signed a deal to set up shop in all 65 points of distribution within the mighty Myer department store chain. Thirty will be under the Sunglass Hut unit and will be branded, while the remainder will be non-branded.

Within their stable, Luxottica offer a veritable thicket of some of the biggest names in luxury, most notably Chanel, Burberry, Prada, Ralph Lauren and Tiffany & Co. to name a few.

This is a huge opportunity for both parties, and will no doubt add additional weight to Myer's already positive financial news. As Luxottica also own OPSM, they really are ensuring all retail opportunities are leveraged, and clearly have a firm 'eye' on maintaining their leadership status...

Click here to read more about this development.
Article by: Melinda O'Rourke

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,