As tensions rise in Tibet, there are fears that luxury retailers, like the LVMH group, may once again come under fire.
Last year, protestors called for a boycott against LVMH after French politicians criticised China’s Tibet policy. Thousands of Chinese protestors also targeted French retailer Carrefour and picketed its shops in six cities.
This year, pressure is building once more and the latest target could be Gucci. According to a Business Week article, a Xinhua columnist pushed for a boycott, saying, “There’s no reason that Chinese people should choose to buy Gucci which sponsors ‘Free Tibet’ movements.”
Even though Gucci claims they are “not concerned about the possibility of a boycott”, they are likely to watch their step in the future. Like the rest of the luxury industry, they can’t afford to lose the lucrative Chinese market.