....."The luxury market is similarly affected. Bentley has announced a 5% increase in price for all of its models will apply in the UK from April 2009." According to the BBC news online "However, cash-strapped consumers eager for bargains will struggle to take advantage of the car industry's woes.
While carmakers are finding it difficult to shift their vehicles from the forecourt, the signs are they are not prepared to sacrifice their profits by dropping prices.
Ford and Vauxhall both raised their UK prices in February - the Ford range increasing in cost by an average of 4.7%, while Vauxhall increased the prices of all models except the Vectra and VXR8 by an average of just under 5%...."
Bentley, as a luxury brand in the automobile industry is no doubt holding onto their strategy of maintaining the brand equity, rarity and aspiration; brave in these times. However if they can maintain this successfully, it will ensure reinforcement and exclusivity of the brand, luxury brands cannot afford to drive (excuse the pun) their business on discount (Saks?). A very difficult position to come back from. If we just had that extra 5%, we may well be interested!
While carmakers are finding it difficult to shift their vehicles from the forecourt, the signs are they are not prepared to sacrifice their profits by dropping prices.
Ford and Vauxhall both raised their UK prices in February - the Ford range increasing in cost by an average of 4.7%, while Vauxhall increased the prices of all models except the Vectra and VXR8 by an average of just under 5%...."
Bentley, as a luxury brand in the automobile industry is no doubt holding onto their strategy of maintaining the brand equity, rarity and aspiration; brave in these times. However if they can maintain this successfully, it will ensure reinforcement and exclusivity of the brand, luxury brands cannot afford to drive (excuse the pun) their business on discount (Saks?). A very difficult position to come back from. If we just had that extra 5%, we may well be interested!
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