Thursday, 19 March 2009

The Birkin Index, Hermes is up - 19/03/09

It's just so encouraging to hear some positive news right now. As reported in this morning's, Hermes International SCA reported profit that beat analysts’ estimates, raised its dividend and vowed to keep opening stores as demand for the French luxury label’s Birkin and Kelly handbags resists the recession...
"Strong brand equity, high customer loyalty, stable revenue from timeless signature products, tight cost management and net cash make Hermes the most defensive in the sector,” says London-based UBS AG analyst Yasuhiro Yamaguchi. This is the essence of a true luxury brand.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,