Is it time already for a new mini movie (think the Australian duo of director Baz Luhrmann and his leading lady, Nicole Kidman) promoting the most famous fragrance in the world, Chanel No. 5? Yes, this time though it is with the French duo of director Jean-Pierre Jeunet and his leading lady, Audrey Tautou, launching a classic and old world luxury theme for the new No. 5 mini movie.
“The spirit of this film is right for the times in which we are living. We believe this film is good timing not only for us but also for the market and the retailers. No.5 conveys authenticity and that reassures the customer; we’re adding newness without adding sku’s, and we have consistently seen a bump — not only in our own fragrance sales but the overall market’s — with campaigns like this one.” According to John Galantic, President and Chief Operating Officer of Chanel Inc. in today's WWD.com
No. 5 continues as the world's number one selling fragrance, since its launch in 1921, with a product from the No. 5 collection sold every six seconds somewhere in the world, according to Chanel. No. 5 is a wonderful example of attainable luxury,where one can buy into the Chanel brand and experience the history, quality, glamour and beauty that embody this brand from the rare and exclusive Haute Couture right through to the fragrance.
See some of the first pictures released today and the full story on WWD.
“The spirit of this film is right for the times in which we are living. We believe this film is good timing not only for us but also for the market and the retailers. No.5 conveys authenticity and that reassures the customer; we’re adding newness without adding sku’s, and we have consistently seen a bump — not only in our own fragrance sales but the overall market’s — with campaigns like this one.” According to John Galantic, President and Chief Operating Officer of Chanel Inc. in today's WWD.com
No. 5 continues as the world's number one selling fragrance, since its launch in 1921, with a product from the No. 5 collection sold every six seconds somewhere in the world, according to Chanel. No. 5 is a wonderful example of attainable luxury,where one can buy into the Chanel brand and experience the history, quality, glamour and beauty that embody this brand from the rare and exclusive Haute Couture right through to the fragrance.
See some of the first pictures released today and the full story on WWD.
No comments:
Post a Comment