The houses of Armani and Prada have united (in opinion only) over the future of Milan Fashion Week, saying they will accept nothing less than a seven-day fashion week.
This development, discussed in a New York Fashion article, shows when competitors collaborate in a rarefied world, they exert power and receive appropriate attention.
Another example of when enemies become friends in the name of fashion was when France’s haute couture jewellers banded together in February in a joint bid to conquer lucrative emerging markets (click here to read our earlier report).
Image credit: style.com. It shows a Prada’s A/W 2010 Milan show.
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