“Great brands make great investments.” This interesting headline caught our attention recently in an article in Forbes.A great article, it focuses on the 'brand as an asset' and the growing acceptance of this by investors. It reveals that research by Credit Suisse has determined that “brand value gives companies a genuine competitive advantage.”
The brands highlighted in this article include Apple, Ralph Lauren and Tiffany & Co. Tiffany & Co. were praised for following the rules of branding by “continuing to design and produce unique pieces that appeal to a growing global audience of ‘Tiffany blue-box’ aficionados.”
We believe ‘brand as an asset’ is also about the company one keeps, or who their new 'bestie' is... Think Louis Vuitton opening a mega flagship store on the corner of King and George Street in Sydney's CBD, just opposite the Apple store… share the love.
Image courtesy of imageshack. It shows a Tiffany & Co. advertisement.
The brands highlighted in this article include Apple, Ralph Lauren and Tiffany & Co. Tiffany & Co. were praised for following the rules of branding by “continuing to design and produce unique pieces that appeal to a growing global audience of ‘Tiffany blue-box’ aficionados.”
We believe ‘brand as an asset’ is also about the company one keeps, or who their new 'bestie' is... Think Louis Vuitton opening a mega flagship store on the corner of King and George Street in Sydney's CBD, just opposite the Apple store… share the love.
Image courtesy of imageshack. It shows a Tiffany & Co. advertisement.
