Chanel announced today, Friday 19 December that it will not proceed with taking the Mobile Art Exhibition, which is now currently in New York's Central Park, onto London, Paris and Russia as originally planned.
Mobile Art, an incredible collaboration between Karl Lagerfeld, Creative Director for the House of Chanel and Zaha Hadid the celebrated architect. Mobile Art launched originally in Hong Kong in March 2008 then travelled to Tokyo, Japan before arriving in New York in October...... what do they say, timing is everything.It is an exhibition open to the public to build brand equity further and is a wonderful showcase of how fashion and art can work together. It is also an overt display of dollars spent by the House, given the size of the space and the works commissioned by various artists to create pieces inspired by Chanel's famous 2.55 quilted classic chain handbag. To continue with this exhibition road show, whilst ignoring the actual cost of this, would be perhaps inappropriate and seen as too indulgent in these uncertain times. Without a doubt it would have been a very considered decision for Chanel, they have been in business since before around 1918, they have seen a few things and dare we say, their decisions would be quite appropriate. Read more in WWD and Google news.