Saturday, 20 December 2008

Brands delay openings in Moscow - 18/12/08

Although some brands are saying delayed openings or decisions not to proceed with a new store opening(s) are unrelated to the economic crisis, we wonder if these 'no comments' are a way of keeping a 'foot on each side of the fence'. Ensuring the situation does not become a self-fulfilling prophecy, negative feeds negative. Also saying it is unrelated to the crisis shows subtly the brand is OK with its original plans for growth, however 'something' else is stopping this, i.e. we would if we could, but perhaps we can't, well right now at least.. Some brands are weathering the storm, in its early days, better than others, whilst some other fine jewellery brands have noted reduction in sales over the past months, the Boucheron store in Moscow is finding no change, thus far and saying that clients prefer jewellery over fashion.

Read more about this in the WWD article. It's amazing, how things change, Moscow, the new hot market which was still being talked up as recently as July with soaring commercial real estate prices and a haven of opportunity for new brands is pausing momentarily to see understand if this is just a blip on the radar or something more serious.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,