Monday, 6 December 2010

Online Stores to Target Chinese Market 06/12/10

Turns out Armani aren’t the only luxury brand appealing to the Chinese market via online shopping. Last week, The MO Down reported on the launch of the Emporio Armani store, and shares have since risen 2.17 per cent, outperforming the market. It seems there are many more to follow in 2011, with Italian online fashion retailer Yoox (yoox.mi) planning to bring some of the most exclusive fashion brands to China next year. Yoox powers sites for 23 fashion groups (including Valentino and Dolce & Gabbana) and announced last week that it intends to open several online stores in China in the first half of 2011. China is expected to become the world’s number one market for luxury goods in the next five years (currently the world’s number two, with 2009 sales of $9.4 billion) All luxury eyes are on China at the moment, and the race is on.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,