Thursday 2 December 2010

Hermes Opens Brisbane Flagship... 03/12/10

In spite of all the recent controversy, and a potentially imminent LVMH takeover, Hermes is fighting fit with the opening of the hotly anticipated flagship in Brisbane city. The store opened December 1, as forecast, making the third boutique for Hermes in Queensland (one at Surfers Paradise, and the other at Marina Mirage). Bringing a total of five stores altogether in Australia (Sydney and Melbourne each have a flagship), it seems that the highly coveted orange has developed quite a presence Down Under…

With all the hype, we practically heard the stilettos making for the doors of the new Hermes store all the way from The MO Down offices in Sydney. And we won’t lie, we are disappointed we couldn’t have been there. Complete with Birkins, Kellys, and among many favourites, cashmere throws, enamel bangles and exquisite silk scarves, the store is yet another example of luxury’s evasion of economic downturn. Luxury is made to last, and no brand knows that more than Hermes. Its pride at creating art, not consumer goods, is a significant part of its refusal to be taken over by a conglomerate like LVMH. Fads and fashions will come and go, but true luxury, like Hermes, is for life. All we want for Christmas is...

Image credit: secondcitystyle.typepad.com

Follow MO Luxury's Facebook page for more luxury news...

No comments:

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au