Bulgari’s Gem-Infused Source Defence Line Coming Soon to Stores! 19/11/10

Not quite available in Australia, but Bulgari has announced its decision to make its gem-infused facial products available in stores in the US- so it’s only a matter of time. Bulgari is known for its bold iconic jewellery, but also has an extensive skincare repertoire. Its new Source Defence line contains a blend of fine and precious stones to shield skin from environmental stressors, including antioxidants and hydrators to replenish complexions. This means, there are precious gems ground up within the products. If this isn’t luxury, we don’t know what is.

Previously, these products have only been available at Bulgari resorts in Bali and Milan, but are now available in department stores, Neiman Marcus and Bergdorf Goodman. Is this an initiative to boost sales? Bulgari has experienced some instability as of late... Treatments are designed to focus heavily on hands and décolleté, stemming from Bulagri’s rich tradition in adorning these parts of the body in jewels. These are the parts women draw attention to when wearing jewellery, and now the adornment can, quite literally, become a second skin. If this is the stuff Julianne Moore uses, then get us to the States asap!

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Bulgari Profit Down But Future Looking Bright 17/11/10

Despite revenue rising, Bulgari’s profit is down, and it has been moved from ‘neutral’ to ‘underweight’ by JPMorgan Chase & Co. Bulgari SpA (BUL IM) dropped 4.8 per cent to 7.10 euros, over the weekend- the largest drop in 8 months. Bulgari is the world’s third largest jeweller, and we find this drop surprising, given the recent overall recovery of the luxury industry. Rivals like Tiffany & Co. are experiencing enormous growth as of late, riding on China’s growth as a luxury market. The popularity of diamonds with Chinese brides has been a contributing factor.

Bulgari’s third quarter income was 16.6 million euros ($23.23 million AUD), falling short of the average 19.8 million euro average analyst estimate in a Bloomberg survey. Geographically, Bulgari’s sales were varied geographically. Sales rose by 11 per cent in Europe and dropped 7 per cent in the USA. Sales fell 1 per cent in Japan, increased 15 per cent across Asia as a whole and fell 2 per cent in the Middle East. Sales rose 24 per cent in greater China, which is not surprising.

Despite financial inconsistencies, Bulgari shows promise to pick its stock-self back up again, with new product launches, and exciting campaigns. The new Julianne Moore campaign certainly got us very excited. Fingers crossed for a successful Christmas season!

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Julianne Moore As The Latest Face of Bulgari 22/10/10

One thing that really fascinates us here at the MO Down, is the way luxury brands use celebrities in their campaigns. Powerhouses like Chanel and Louis Vuitton, resting on carefully constructed reputations for excellence and innovation, time and time again turn to celebrities for a certain something they can’t manufacture. There are too many great celebrity campaigns to count. Nicole Kidman’s Chanel no. 5 ad with Baz Luhrmann, Sean Connery for Louis Vuitton. These campaigns capture everything that makes that person so amazing, and tie it so naturally and so seamlessly to their brand that it’s hard to distinguish whether it’s advertising or art.

The latest campaign to catch our attention is Julianne Moore’s for Bulgari. Approaching 50 and looking not a day over 35, it is wonderful to see her as the brand’s spokeswoman. Swimsuit-clad, she looks fresh from the fountain of youth as she effortlessly epitomises ‘fabulous at fifty.’ As the face and body of the ‘racy’ campaign, she poses nude– a bold move at her age, though one that has already earned her kudos. In her latest film “Chloe” Moore kisses a woman. Glamorous and intriguing as Moore is, it is interesting to us that this sort of potentially controversial activity makes someone so desirable to a brand like Bulgari. Essentially, that’s exactly it. She is glamorous and intriguing and gets away with boldness, and allows Bulgari to be the same without taking any risks. Genius.

All natural and all amazing, Bulgari have broken off a piece for themselves. Definitely worth taking a peek at the campaign.

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