Martin Scorsese Directs Chanel’s New TV Commercial – 5/3/10

We’re expecting big things from Chanel’s new TV commercial, directed by award-winning director Martin Scorsese.

The campaign, which will begin running globally in September, was filmed in New York and features French actor Gaspard Ulliel, who is the face of the new fragrance.

When talking to WWD about the collaboration, Andrea D’Avack, President of Chanel Fragrance and Beauté, said “Chanel works with movie directors because they bring depth, emotion and what we call in French ‘a supplement of soul,’ or an added dimension. In the case of Martin Scorsese, we knew we would definitely have a man’s world full of complexity that is also adrenaline-driven, and of course, amazing images.”

Let’s hope this commercial is better received than Karl Lagerfeld’s short film, Vol de Jour (click here for our thoughts and to view the film).

Still on Chanel, we’ve heard a new Coco Chanel book is in the pipeline. We don’t know much about this book deal, apart from its working title: ‘Antigone In Vogue’.

However, we wonder how many more books/films can there be about Coco Chanel, yes, she is an iconic woman, but what we want to know is what the 'difference' is with this book. What's the innovation? I suppose we’ll have to wait and see…