According to Reuters, the brand will branch out into furniture, eyewear and upmarket stationery.
Christian Lacroix’s CEO, Nicolas Topiol, said the brand has “signed partnerships with the eyewear maker Mondottica, the U.S. stationery company Libretto, the French wall woodworks company Marotte and Designers' Guild. It is also exploring a potential licence contract with a perfume and cosmetics maker.”
Topiol told Reuters, "Of course there is a risk for the brand's image. But all the controls will be put in place, on the products, on the distribution and everything that has to do with the image of the product."
Licensing is a hot topic on the MO Down. If done well, it can expand the brand’s market presence. We discussed this very issue in detail earlier in the year (see the MO Down on 16 June: Licensing Still Has Its Place In The Luxury Industry).
Image courtesy of the Daily Mail. It shows Christian Lacroix on the catwalk with Lily Cole who models one of his designs.
