The Italian house of Bulgari, 125 years old next year in 2009, has announced a major fundraising and sponsorship project to help protect the defense of children's rights, through Save the Children's Future and Rewrite Campaign, according to "Market Watch" the Rewrite the Future campaign is committed to providing high quality education to 8 million children living in conflict-affected areas by the end of 2010. We believe it is a great time to be philanthropic and Bulgari will score points for this in the mind of the consumer as it is in conjunction with the celebration of their 125 birthday, so the profile of the brand will be at an all time high, thus drawing more consumers into the brand. After all isn't the gift of giving more important than receiving?
Bulgari's objective is to raise euro 10 million for the fund by end of 2009, of which euro 1 million has been pledged in advance by the Company to lay the foundations for the initiative and start the ball rolling. They have created a limited edition ring, available in Bulgari stores globally, it is made of silver and will feature the Save the Children's logo engraved on the inside. Just over 20% of the proceeds of each ring sale will be donated to the Rewrite the Future campaign. The rings will sell for $290.00. The ring is on sale 1st February 1, 30 December 30, 2009, in Bulgari stores worldwide. Read more...
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