Cartier Celebrates New Adjustment-Free Watch Design – 27/1/10

The luxury watch industry has faced testing times in the Global Financial Crisis. But due to this hardship, Cartier has strived to be better than its competitors by creating an adjustment-free watch.

Traditionally, Swiss watches need to be regularly serviced at quite a high cost, so this new Cartier watch will be very attractive to customers. In fact, Cartier’s CEO, Bernard Fornas, sees “these innovations as the way to gain clients from rivals”, according to Bloomberg.

Cartier’s new prototype has put them in an “optimistic” mood, Fornas said, adding that the Asian market is “buoyant.” He also suggested, “Cartier could have as many as 65 shops in China within about four to five years compared with 30 now to tap demand from that country’s growing economy.”

With this new development, plus Swatch’s recent news of “a significant rebound (see January 22’s report),” we’ll be watching this industry closer for more signs of improvement.