Sunday 15 March 2009

It’s Not A Good Time For Swatch – 13/3/09

Profits have fallen by 17.4 percent for Swiss luxury-timepiece company Swatch. Swatch shares have also taken a battering. It’s definitely not a good time for Swatch.


So why the sudden slump in watch sales? In a Forbes.com article, Swatch’s Brave Face, analyst Patrik Schwendimann suggests luxury watches are a typically male purchase. And as we all know, men are holding back from shopping in these tough times, while women still can’t resist their retail therapy.


It’s sad for Swatch that people are watching their spending. Hopefully watches will come back into vogue soon.

Posted by MO at 10:47 pm
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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au